About CapStash

Getting to know the CapStash cap holders

The CapStash bottle cap holder is simply a feature that can be incorporated into any existing bottle shape and size.

This cap holder can be placed either visibly in the bottle shoulder or hidden underneath the bottle base.

Visible cap holder

This placement option will grab the consumer’s attention by showing off the unique shape of the bottle and cap holder.

Sealed

In Transition

Ready to Drink

Hidden cap holder

This placement is best for brands that want to offer the cap holder feature without changing the profile shape of their bottle.

Sealed

In Transition

Ready to Drink

Consumer benefits

Storage

A place to store your cap if you want to sip freely while keeping the option to easily reseal and save your drink for later.

Trash

A place to get rid of your cap instead of finding a trash can or littering.

Novelty

People simply enjoy using new and innovative things. It's in our DNA.

Consumer reactions

51^%

would consider switching to a different brand in a cap holder bottle.

84^%

thought it was important to reduce bottle cap litter.

71^%

are interested in using the cap holder.

22^%

prefer the traditional bottle.

Beverage brand benefits

Attract new customers

More than half of all consumers surveyed said they would consider switching to brands in cap holder bottles.

Build brand equity

Packaging innovation increases the value of your products to the consumer.

Promote eco-friendly image

Offering a feature that helps reduce bottle cap litter will generate goodwill towards your company and brands.

CapStash consumer categories

Superfan

19%

Willing to switch brands for the cap holder feature.

Curious

51%

Willing to try the feature and could be converted to loyal customers through either sampling or discovering they like the feature.

Rebel

30%

Not interested in trying the feature but unlikely to avoid their preferred drink in the bottle.

Make it yours

Add label graphics that draw attention to the feature and align with brand image.

Feature callouts will jump off the shelf

Be bold and advertise your competitive advantage with stand out labeling.

A seamless upgrade option

Keep your existing bottle profile and inform the consumer of the cap holder feature underneath by adding a notification to the label.

Freedom of choice

The CapStash bottle cap holder gives consumers an option without sacrifice. If they want to it, it’s there; if not, they don’t have to.

Many people using a traditional bottle do a repetitive task for no benefit other than not losing or littering the cap.

Add the CapStash cap holder to your bottle and give your customers the ultimate drinking experience.